There was a specific deadline for the website, so the team had to work under hard time pressure. The project was rolling out in several stages due to legal requirements for medical devices in US.
One of the biggest challenges of the project was the fact that the scope and direction have completely changed just couple of weeks before the final stage of the launch. We had to put more people on the team and re-create the website and the content almost from zero. This happened due to a problem with the new product launch.