Average Landing Page Cost: What to expect?

A landing page is a specially designed lead capture page created to bring traffic to it from different sources: PPC, mailings, ad campaigns in social media, etc. The main purpose of a landing page is to call the user to action – register, buy, request a callback, and so on. This is the difference between the landing page and all other types of pages including the homepage. The effectiveness of a landing page is measured by the conversion rate level. Therefore, when creating a landing page, it is important not to make mistakes that may lead to a dramatic decrease in conversion. If you are not a web designer, it is better to entrust the creation of such a page to professionals. In this article, we will look at what a landing page should be and what landing page cost is considered acceptable.

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Disadvantages of creating your own site on a website builder

If a landing page is just one page, why don't you build it yourself on a website builder? Of course, you can try to create the page yourself. However, you do not always get the desired result. Here are a few disadvantages of creating your own landing page:

• It takes a lot of time. It will take a beginner at least a few weeks to create a landing page and set up analytics.
• Your landing page may not be delivering the expected conversion rate. Experts build landing pages according to the sales funnel. If you are not familiar with digital marketing principles, you may not get the result you expect.
• It may be difficult for you to create the design that you have in mind. Website builders allow you to design pages from blocks, but it's really not as easy as it sounds. You may need a lot of effort, but the final design will still be different from what was intended.

Website builders like Webflow are designed primarily for professional use by web designers. Hallwil uses this platform for no-code website development. We create vibrant and highly-converting landing pages using Webflow.

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What does the price of a landing page depend on?

The landing page design cost depends on the complexity of the design, the technology stack, and some other points. For example, you must decide whether you want a dynamic landing page or a static page will be enough, or whether you’ll use scalable vector graphics or not.

Also, the average cost of a landing page is affected by the need for the creation of a preliminary prototype, UX design development, the need to write selling content, connecting analytics and customizing UTM tags, and integrating APIs, CRM, web tracking tools like Google Analytics, and other tools.

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Why is it important to create a converting landing page?

As we wrote above, the main task of a landing page is to convert visitors to this page into real customers. All the elements that the landing page includes are designed to serve this purpose.

As a rule, a landing page is created specifically to attract traffic from paid advertising. It will be such a waste if you spend a considerable budget, but the conversion will be very low and the cost per click (CPC) price will be extremely high due to a poorly-made landing page.

After people land on your page, their decision to buy/register/take other intended action depends largely on the landing page (and on the relevance of your product or service to them, of course). The decision to take action is influenced by the chosen page colors, block layout, number of screens, number of contact forms, and so on. Literally, every element or even type of font matters a lot, and any change can significantly increase or decrease the conversion rate.

That is why it is very important to contact experts who have extensive experience in creating landing pages, know what techniques work best for your audience, and can run A/B testing.

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What elements should I include on my landing page?

There is no single recipe that allows you to create highly converting landing pages for any niche. However, all landing pages have something in common. As a rule, a quality landing page consists of the following elements:

1. The main headline. This is the first thing your site visitors will see. The title should immediately display the essence of what you offer.
2. A unique selling proposition. What makes your brand better than the competition in 5-7 words? This should be one strong and clear benefit.
3. The benefits of your offering. In addition to the USP, you should provide honest benefits of your product or service.
4. Images and videos. It is desirable that the video shows the process of using your product. Also, you should add a photo gallery.
5. Social proof. As a rule, reviews are used as social proof. They should be short but concise, with photos of real people who left these reviews. The more reviews, the better.
6. A call to action. The visitor to your landing page must understand what action they need to take in order to receive a product or service. Add a strong CTA to your landing page – for example, Book Today, Make an Appointment, etc.
7. Contact forms. A high-converting landing page always has at least one or, preferably, 2-3 simple contact forms.‍

As for the landing page length, the optimal number of screens is 5-7.

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How much are the landing pages created by Hallwil Agency?

Creating a highly converting landing page that will bring you real clients is a real marketing art. A stylish and effective landing page cannot be built in a few hours, and the one-page website price can’t be too low. Building such a page requires research, layout creation, UX design, web development, copywriting, testing, setting up analytics services, etc. Hallwil offers landing page creation from $900, but the final price depends on a number of factors. To find out how much it will cost to create a landing page for your niche, contact our experts for an initial consultation!

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