A landing page is a specially designed lead capture page created to bring traffic to it from different sources: PPC, mailings, ad campaigns in social media, etc. The main purpose of a landing page is to call the user to action – register, buy, request a callback, and so on. This is the difference between the landing page and all other types of pages including the homepage. The effectiveness of a landing page is measured by the conversion rate level. Therefore, when creating a landing page, it is important not to make mistakes that may lead to a dramatic decrease in conversion. If you are not a web designer, it is better to entrust the creation of such a page to professionals. In this article, we will look at what a landing page should be and what landing page cost is considered acceptable.
If a landing page is just one page, why don't you build it yourself on a website builder? Of course, you can try to create the page yourself. However, you do not always get the desired result. Here are a few disadvantages of creating your own landing page:
Website builders like Webflow are designed primarily for professional use by web designers. Hallwil uses this platform for no-code website development. We create vibrant and highly-converting landing pages using Webflow.
The landing page design cost depends on the complexity of the design, the technology stack, and some other points. For example, you must decide whether you want a dynamic landing page or a static page will be enough, or whether you’ll use scalable vector graphics or not.
Also, the average cost of a landing page is affected by the need for the creation of a preliminary prototype, UX design development, the need to write selling content, connecting analytics and customizing UTM tags, and integrating APIs, CRM, web tracking tools like Google Analytics, and other tools.
As we wrote above, the main task of a landing page is to convert visitors to this page into real customers. All the elements that the landing page includes are designed to serve this purpose.
As a rule, a landing page is created specifically to attract traffic from paid advertising. It will be such a waste if you spend a considerable budget, but the conversion will be very low and the cost per click (CPC) price will be extremely high due to a poorly-made landing page.
After people land on your page, their decision to buy/register/take other intended action depends largely on the landing page (and on the relevance of your product or service to them, of course). The decision to take action is influenced by the chosen page colors, block layout, number of screens, number of contact forms, and so on. Literally, every element or even type of font matters a lot, and any change can significantly increase or decrease the conversion rate.
That is why it is very important to contact experts who have extensive experience in creating landing pages, know what techniques work best for your audience, and can run A/B testing.
There is no single recipe that allows you to create highly converting landing pages for any niche. However, all landing pages have something in common. As a rule, a quality landing page consists of the following elements:
As for the landing page length, the optimal number of screens is 5-7.
Creating a highly converting landing page that will bring you real clients is a real marketing art. A stylish and effective landing page cannot be built in a few hours, and the one-page website price can’t be too low. Building such a page requires research, layout creation, UX design, web development, copywriting, testing, setting up analytics services, etc. Hallwil offers landing page creation from $900, but the final price depends on a number of factors. To find out how much it will cost to create a landing page for your niche, contact our experts for an initial consultation!
It depends on many factors, including the technology stack, website builder used, and more. You can contact our experts to calculate the cost of website development based on your requirements.
The cost of landing page development depends on different factors. The minimum cost of creating a landing page is 900 euros in the Hallwil agency.
Contact us to discuss your app idea and possibilities. We’ll advise you on the best solution and estimate the project. If you have any questions – we’ll provide you with answers.